Emerging Markets from Copycats to Innovators - 1254 Words

â€Å"Emerging Markets: From Copycats to Innovators Introduction Some of us are aware, especially those who are tech geek like I am, that, Tech companies are notorious for copying each other’s products and services, essentially â€Å"stealing† ideas. While some consumers get frustrated with companies releasing copycat products, the reality is that this game of one-upmanship results in better services for the consumer. Just to cite a few examples, according to P. Baumgartner (2008). â€Å"Don’t knock copy-cat innovation, it fuels the real stuff† at ventureburn.com, â€Å"Google wanted a more networking-friendly Facebook, so it created Google+. Apple’s team wanted its own navigation app, so it onced tried Google Maps. Facebook didn’t want to miss out on†¦show more content†¦They learn from the masters, like in Kungfu. They are branded copycat or imitators, but they actually just have to learn and apply what they see from the bigger companies as these are the open secret formula for success. What are the core resources and capabilities of most multinationals from developed economies? On the other hand, companies such as IBM, GE and Apple, at least the company that I know of, have greatly capitalized on maintaining focus on the areas they are good at and innovation so they can be competitive and able to stay â€Å"afloat† alongside competition if not above them. Some of the copycat strategies embraced by emerging multinationals have violated the intellectual property rights of their rivals in developed economies. As a new CEO of an emerging multinational brought from the outside, you have just discovered this issue at your new employer. What are you going to do about it? As a new CEO of an emerging multinational company, upon learning about the violation on the intellectual property rights of a rival company, I shall conduct a thorough investigation to make sure that there is violation, what is the extent and was this done by accident or maliciously. I will also find out if the owner or board of directors ar aware about this. If they are aware about this, I shall find out if this was done accidentally or maliciously. It’s also important to know how long has it been happening. Start theShow MoreRelatedTata Motors - Innovation Strategy2872 Words   |  12 PagesINNOVATION STRATEGY _________________ OCTOBER 2010 ------------------------------------------------- TABLE OF CONTENTS 1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. -------------------------------------------------Read MoreFinal Marketing Plan and Presentation P8287 Words   |  34 Pagessleek design of all these products mentioned, is one of the major components that separates this line from its competitors. Having a collection of Apple products is in very high demand across the globe, due to its popularity, speed, and overall technology performance. It has over 400 retail stores across fourteen countries. It does not surprise Apple customers when they develop something great and market it to the world seeing that Apple has estimated revenue of $170 billion. 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Cultural approach to global markets and buying behaviour  · 31 High versus low-context cultures  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·33 Hofstede’s classification scheme  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·33 I.2.2. 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